Fayd’s site represents a rare historical asset, rich with stories revealed through recent archaeological discoveries, and offered a unique opportunity to transform research into engagement.

The work focused on expressing heritage through a contemporary lens, developing a visual and experiential language that could captivate diverse audiences, from school and family groups to local and international visitors. Through curated storytelling, interpretive visuals, and immersive brand touchpoints, the experience was designed to foster curiosity, accessibility, and emotional connection.

The resulting brand expression positions Fayd not simply as an archaeological site, but as a living cultural journey, inviting visitors to connect with Saudi Arabia’s heritage in a way that is engaging, human, and relevant.