This project focused on re-imagining Al Oumara Bakery, an established business with deep roots and a long-standing community presence. The challenge was not to reinvent its essence, but to reinterpret its legacy in a way that feels relevant, contemporary, and emotionally resonant for today’s audience.

The rebranding strategy centered on honoring craftsmanship, tradition, and authenticity while refining the brand’s expression to speak to a new generation. The visual identity bridges past and present, combining timeless typographic references with modern layouts, updated patterns, and a refined color palette inspired by the bakery’s heritage. Every visual element was carefully considered to preserve familiarity while introducing clarity, confidence, and modernity.

Brand storytelling played a key role in this transformation. The renewed identity narrates Al Oumara’s journey, celebrating decades of expertise while positioning the brand as a modern heritage bakery rooted in quality and care.