At Brandellia, I spearheaded the rebranding of Al Oumara Bakery, transforming it into a modern heritage brand that honors its rich history while embracing a contemporary appeal. The goal was to celebrate the bakery’s legacy and craftsmanship while ensuring its relevance to a new generation of customers.

The visual identity seamlessly merges classic and modern design elements, incorporating timeless typography with updated patterns and a refined color palette inspired by the brand’s heritage. Each detail was thoughtfully crafted to tell the story of Al Oumara’s legacy while celebrating its evolution. The rebranding elevated the bakery’s image, creating a connection with both long-time patrons and a new generation, solidifying its place as a symbol of quality and tradition with a modern twist.