Exclua, Luxury Cars

Retail

Redefining Luxury on Wheels

Scope: Brand Strategy, Visual Identity Development, Logo Design

Exclua is a premium division of Fakhoury Motors specializing in the customization of VIP vans and sprinters. The project aimed to create a brand identity that reflects the pinnacle of luxury and innovation, aligning with Exclua’s vision of transforming vehicles into opulent, mobile experiences.

The visual expression of this brand blends sleek, sophisticated design elements with bold typography and a refined color palette to convey exclusivity and prestige. The logo design incorporates modern, dynamic forms that resonate with the brand’s forward-thinking ethos.