As Creative Director and Brand Consultant at Brandellia, I worked on shaping the brand strategy for Fablea©, a visionary high-end furniture brand. The meticulous naming process led to the creation of “Fablea,” inspired by the essence of storytelling and fables, to reflect that each bespoke furniture piece holds its own unique tale. 

The visual identity was meticulously crafted to embody luxury, style, and exclusivity. Each design element, from typography to color palette, was thoughtfully chosen to capture the brand’s essence and resonate with its target audience. The result is a cohesive and captivating brand identity that amplifies Fablea’s story, positioning it as a distinctive and enticing name in the world of luxury furniture.