King Abdullah Economic City

Smart City

Over the past 10 years, I have had the privilege of contributing to the branding evolution of King Abdullah Economic City (KAEC), Saudi Arabia’s visionary smart city. As one of the nation’s six megaprojects announced in 2005, KAEC stands out as the only one to be successfully launched, setting a benchmark for future developments.

My work with KAEC has encompassed a diverse range of branding projects across various sectors, including residential communities, real estate ventures, the Industrial Valley, hotels, and hospitality services. This extensive involvement allowed me to shape the visual identity and narrative of KAEC’s many components, creating a cohesive and compelling brand story. Additionally, I had the opportunity to bring KAEC’s dynamic events to life through innovative branding strategies, enhancing the city’s presence on both a national and international stage.