As Creative Director at Twelve Degrees, I led the branding for KAEC Concerts, a series of high-profile events hosted in King Abdullah Economic City, Saudi Arabia. The objective was to craft a vibrant and engaging visual identity that resonated with the energy and excitement of live performances while capturing the spirit of KAEC as a hub for culture and entertainment.

The visual identity featured dynamic design elements, bold typography, and a vibrant color palette inspired by music and the local culture. Each branding element was tailored to elevate the concert experience, from promotional materials to on-site visuals, creating a cohesive and immersive atmosphere.