As Creative Director at Brandellia, I led the rebranding project for Panda Retail, focusing on reimagining the brand to align with its evolving vision and audience. My role involved developing a comprehensive rebranding strategy, crafting compelling brand expressions, and overseeing the logo redesign to modernize and elevate its identity. The new design retained Panda’s legacy while introducing fresh, dynamic elements to reflect innovation, trust, and approachability.