Scope: Logo Redesign, Rebranding Strategy, Visual Expressions
For SoundCloud, I conceptualized a logo redesign that reimagines the iconic cloud by incorporating a heart shape on one side and a mirrored heart with sound vibrations on the other. This design symbolizes the emotional connection between creators and listeners, blending creativity and sound in a harmonious form. Warm gradient hues and refined typography enhance the design’s vibrancy and inclusivity, reflecting SoundCloud’s essence as a platform that bridges innovation, trust, and heartfelt connections in the audio streaming world.