At Twelve Degrees, I directed the branding for Baylasun Hotel as Creative Director, shaping a luxurious identity for this premier destination in King Abdullah Economic City. The focus was to create a brand that seamlessly blended elegance with the hotel’s serene seaside setting and contemporary allure.

The visual identity was meticulously crafted to exude sophistication, combining refined typography, a soothing color palette, and intricate design elements inspired by the sea and modern architecture. Every branding touchpoint, from signage to guest materials, was thoughtfully designed to enhance the guest experience and reinforce the hotel’s status as a premier destination for luxury and comfort.